Turn Complex Health Messages into Stories People Remember

Led by Karen Jones, PhD, this workshop helps health and communication teams translate data, research, and policy goals into clear, credible, and audience‑friendly stories.
Through a mix of case examples, guided exercises, and discussion, participants learn to bridge evidence and empathy — and walk away with a framework they can use for future campaigns, videos, or community outreach.

 

Who It’s For:

• Health departments & nonprofits focused on education and community trust
• Hospitals and university communication teams
• Researchers, storytellers, and producers working in impact media

 

What Participants Gain:

• A repeatable Message Map Framework for clear, ethical communication
• Practice converting technical content into memorable narrative beats
• A shared language for collaboration between public‑health and media teams

 

Format:
Live, discussion‑driven session (virtual or in‑person Atlanta). Custom sessions for institutions available on request.